A five-stage process built for fast, confident shipping.
The same process behind every project — from a $1,200 Starter site to a $30,000 webapp. Transparent timelines, daily portal updates, and zero agency theatre.
Stage 1 · Days 0–3
Kickoff
We sit with the goals and the constraints, audit what you have, and write a one-page brief everyone signs off on.
We do
- Goals & success-metric workshop (60 mins, async-friendly)
- Brand audit — colours, type, photo treatment, voice
- Content audit — what's keepable, what's not
- Tech audit — domains, DNS, analytics, third-party tools
- Sitemap + page-by-page outline
From you
- Access to current site / domain
- Brand assets (logo, fonts, photos — anything you have)
- Decision-maker availability for one 30-min call
Delivered: A signed brief, a sitemap, and a kickoff doc on file.
Stage 2 · Week 1–2
Design
Figma-first. We draft the homepage and the most important inner page, send a video walkthrough, and iterate. No 47-slide proposal decks.
We do
- Wireframes for homepage + 2 key inner pages
- Hi-fi designs for the same in our brand-system style
- Mobile + desktop views (mobile-first, always)
- 5-min Loom walkthrough explaining decisions
- 1–2 revision rounds depending on tier
From you
- Figma / Loom feedback (no calls required unless you want one)
- Final approval signed off in writing
Delivered: Approved Figma designs ready for build.
Stage 3 · Week 2–6
Build
We build on Next.js + Tailwind (or Shopify / WooCommerce for ecom). Lighthouse 90+ is non-negotiable. We don't ship until it's fast.
We do
- Component-driven build matching the Figma exactly
- Performance budget enforced (LCP < 1.5 s on 4G)
- Accessibility audit (axe) and keyboard testing
- SEO setup — schema, sitemap, robots, OG tags
- Content load (with you, or by us)
- Daily updates in your portal /app
From you
- Final copy + assets (we'll prompt with reminders)
- Quick approval on integrations (analytics, CRM, etc.)
Delivered: Staging URL with the full site, ready for review.
Stage 4 · Week 5–8
Review
You + your team get a full week with the staging site. We collect feedback in one thread, prioritise, and ship the changes in batches.
We do
- Loom walkthrough of every page
- 1–2 revision rounds (per tier)
- Cross-browser + cross-device QA
- Form submission + integration testing
- Final performance + accessibility check
From you
- Feedback in one consolidated batch (no email tag)
- Sign-off on the launch-ready build
Delivered: A launch-ready site with everyone happy.
Stage 5 · Week 6–10
Launch
DNS cutover, real-user monitoring, and a 30 / 60 / 90 day post-launch window where bug fixes are free.
We do
- DNS / hosting cutover scheduled with you
- Search Console + Analytics live data verification
- 301 redirects for any URL changes
- Monitoring + alerts wired up
- Handoff doc + 1-hour walkthrough call
From you
- Coffee, optionally — celebration is encouraged
Delivered: Live site, monitoring on, post-launch SLA active.
The portal is the source of truth.
Every project gets a live /app — files, timeline, messages, invoices. Comments live next to the deliverable, not buried in a chain of emails. Most clients prefer it; the few who like calls still get them.