Websites and stores
Ecommerce builds that don't break at Black Friday
Ecommerce builds on Shopify or WooCommerce that survive Black Friday. Stripe Tax + shipping zones + abandoned cart wired by default. From $5,500.
- We reply within 4 business hours
- 4.8 from 16 Google reviews
- Six countries
At a glance
- Delivered by
- Senior people, no junior hand-offs
- Where
- Brampton, Canada and Patiala, India
- Every build
- Fast on a phone, works with screen readers
- You own
- The code, the domain and every account
🛒 ECOMMERCE
Shopify or WooCommerce + custom theme · Stripe Tax + shipping zones · Up to 50 products migrated · From $5,500 · 5–8 week build
The most expensive ecommerce email a small-business owner reads is the one that arrives at 9 PM on Black Friday: "Your checkout has been throwing errors for 40 minutes. We're not sure why."
Most small ecommerce stores ride a slow-burn collapse for two years before they admit they need a rebuild. Plug-ins stack up. Page weight balloons. The mobile checkout starts dropping 30% of carts. The "Sale" badge on the homepage takes 4 seconds to render. Then Black Friday arrives and the cracks become a fire.
We rebuild these stores. Sometimes from a Shopify template that was bolted together in 2021; sometimes from a WooCommerce site running 47 plug-ins. Either way, the brief is the same: the checkout has to work at 100x normal traffic, mobile has to feel like a native app, and the inventory-shipping-tax stack has to be invisible to your customer and bulletproof to your operations team.
Why most ecommerce builds fail at the third week of operation
Three patterns we see consistently:
The plug-in tax. A Shopify store launches with five apps subscribed (reviews, upsells, abandoned cart, shipping, taxes). By month 18, that's 18 apps and $400/mo of recurring fees. The store is slow because every app is loading scripts on every page.
The "responsive" checkout that wasn't. The checkout flow tested fine on the developer's MacBook. On a 5-year-old Android with rural 4G, the address field times out and 22% of orders silently fail.
Inventory and shipping that can't scale. Manual stock adjustments work fine until you ship 200 orders a week. Then a single SKU mistake costs you $2k in chargebacks and a week of refund emails.
We engineer past all three.
The two stacks we work in
| Shopify | WooCommerce | |
|---|---|---|
| Best for | Brands prioritising marketing velocity, channel sales (Amazon, Instagram Shop), POS integration | Brands needing custom checkout flows, B2B portals, complex pricing rules, lower per-transaction fee at scale |
| Theme approach | Custom theme (not a marketplace template) | Custom Block-theme |
| Monthly fee | $39–$399 + 0.5–2% transaction | $0 platform + ~$30 hosting |
| Time to launch | 4–6 weeks | 6–10 weeks |
| Sweet spot | $200k–$5M annual | $500k–$10M annual + B2B |
What we wire by default
- Checkout speed: Sub-2-second checkout on a real-world 4G connection
- Stripe Tax for automatic sales tax across 11,000+ jurisdictions (US + Canada + UK + EU)
- Shipping zones with rate calculation per region, not flat-rate guesses
- Abandoned cart flow (3-email sequence over 7 days)
- Post-purchase flow (review request at day 14, repeat purchase nudge at 60 days)
- Inventory sync with your fulfilment system (ShipBob, ShipStation, or in-house)
- Real-time dashboards in
/adminshowing sales, top SKUs, abandoned-cart recovery rate
Migration: bringing your old store along
We've migrated stores from Wix Stores, Squarespace Commerce, BigCommerce, Magento, and (most often) older Shopify stores with messy theme histories.
What comes with you: products, customers, order history, reviews, SEO redirects (so you don't lose Google rankings).
What we leave behind: junk plug-in data, abandoned customisations, inventory you stopped stocking 18 months ago.
Migration is included in the build cost up to 50 products, 1,000 customers, and 12 months of order history. Larger migrations are scoped separately.
Pricing
Ecommerce package starts at $5,500 for a 5–8 week build with up to 50 products migrated. Larger catalogs and B2B portals are quoted after a discovery call.
Includes 60 days of post-launch support — if anything's broken, we fix it free.
What this looks like in practice
Stores we have shipped are at /work, live and openable. Ask us for the one closest to yours and we will send you the link rather than a composite we cannot name.
Talk to us about your store
We'll audit your current store free — load time, abandoned cart rate, mobile completion, plug-in stack — and tell you honestly whether a rebuild pays back. Most don't, until they do.
What you get regardless of what you buy
One fixed price
The scope and the number are agreed before work starts. No surprise add-ons.
Loads in under a second and a half
Speed is something we build to, not something we measure at the end and apologise for.
Built for phones first
Designed on a phone-sized screen and then opened out, because that is where your customers are.
Found on Google from day one
The things search engines need are in place before launch, not bolted on six months later.
Works with screen readers
Keyboard navigation and assistive technology are tested on every page, not just the home page.
Support after launch
We are still here after the invoice clears. Care plans start at $49/mo if you want us on call.
From your first message to launch
Brief
You tell us the goal. We reply within 4 business hours.
Scope
A 30-minute call, then a fixed-price proposal within two business days.
Build
You watch it happen in the client portal, not in a status email.
Launch
We ship, measure, and hand over every account and password.
Recent work
Questions people ask about ecommerce builds that don't break at black friday
- The base package is $5,500 for a 5–8 week build. That covers a custom theme on Shopify or a custom Block theme on WooCommerce, a checkout that loads in under two seconds on a real-world 4G connection, tax and shipping configured — Stripe Tax handles over 11,000 jurisdictions across the US, Canada, UK and EU — and migration of up to 50 products, 1,000 customers and 12 months of order history. Sixty days of post-launch support is included. Larger catalogues and B2B builds are scoped separately, always as a fixed written price, so the number you agree to is the number you pay.
The general before-you-call questions live on the FAQ page.
Ready to talk about your project?
One sentence about the goal is enough to start. We will tell you honestly whether this is the right service for it.
We reply within 4 business hours.


