Synergy Homes
A website and inquiry intake for a Winnipeg custom home builder
Get found · Search
SEO that's baked into the build, not bolted on after
Search work built around the services you want to sell: technical fixes, useful pages and an accurate Google profile.
At a glance
- Schema
- sitemap
- The speed scores Google measures
- hyperlocal pages
- E-E-A-T
- No lock-in
What we ship in every project SEO-wise
- Schema markup (Organization, BreadcrumbList, Article, Service, FAQPage where applicable, RealEstateAgent / Physician / LegalService for the relevant industries)
- Sitemap.xml with auto-update on every published change
- Robots.txt correctly configured (allow public, disallow admin/auth/api)
- Canonical URLs on every page (prevents duplicate-content issues)
- Meta descriptions unique per page, 140–160 char range
- Open Graph + Twitter Card for social sharing
- Hreflang for multi-region sites
- Performance budget — fast on a real phone; we measure it before launch
- WCAG 2.1 AA as our accessibility target
- Internal linking strategy (every page reachable in ≤ 3 clicks from the homepage)
- Search Console + Analytics wired and verified before launch
SEO, in detail
Real SEO is built into the site at construction. Schema, sitemap, Core Web Vitals, hyperlocal pages, E-E-A-T — no lock-in. Free audit.
Content and links can only do so much on a site that was never built to be found. You can't optimise content on a site that takes 6 seconds to render. You can't build authority on a domain whose schema is broken. You can't capture long-tail queries when the architecture has zero hyperlocal pages.
So we build the SEO foundation into every site we ship, rather than selling it afterwards.
Why the foundation comes first
Blog posts and link building are the visible part of SEO, but they sit on top of the technical foundation: page speed, schema, site architecture and hyperlocal pages. Those are easiest to get right while the site is being built.
Our model: the SEO foundation is included in the build price. Then we hand the site over, and you own the code, domain, accounts and data. If you want help with content over time, that's a Care Plan — separate, optional, no lock-in.
"Speed, structure and schema come first. Content and links work best on a site that already gets those right."
What "SEO" actually means in 2026
Google's ranking factors come down to four broad areas:
- E-E-A-T (Experience, Expertise, Authoritativeness, Trust) — your site needs to demonstrate that a real human with real expertise wrote what's on it.
- Core Web Vitals — LCP, INP, CLS. Google uses them as page-experience signals.
- Topical depth — does your domain comprehensively cover its niche, or is it a brochure?
- Backlinks from authoritative domains — still counts.
We focus on all four during the build, then hand you the site.
The hyperlocal city-pages playbook (when it applies)
For service-business clients (realtors, dentists, contractors, lawyers, physios), a strong SEO move is a dedicated page for each neighbourhood you serve. Our standard pattern:
- One page per neighbourhood or town you serve — how many depends on your service area
- Each page: schools, transit, parks, average sale price (realtors), service-specific local context
- Internal links from blog posts → city pages → service pages
Pricing
- Built into every project at no extra cost — Starter, Business, Ecommerce, Webapp tiers all ship with the SEO foundation listed above.
- Standalone audit — free. Paste your URL at /audit to see page weight, server response time and the search basics measured on the page, or ask for a person to read the site; a person replies within 4 business hours. No catch.
- Hyperlocal city-pages campaign — quoted separately for clients who want to add 20+ city pages to an existing Redenn site.
- No lock-in. Monthly plans cancel any time. If you need ongoing content help, that's a Care Plan.
What this looks like in practice
Our published projects are at /work.
Planning the work
Connect search demand to pages that genuinely answer it.
What to cover in the scope
- Identify the services and customer questions worth competing for.
- Improve the existing pages before creating overlapping new ones.
- Connect technical fixes, useful content and inquiry tracking in one priority list.
What helps us plan
Bring Search Console and analytics access if available, your target services and the locations you actually serve. A new site without historical data needs a different starting plan.
How to judge the result
Track relevant search visibility, landing-page engagement and qualified inquiries. Rankings alone do not tell you whether the work is bringing suitable customers.
From your first message to every month after.
Tell us what to fix
A few lines on the form, or ask the assistant. A person replies within 4 business hours.
A call, then your plan
What to fix first and why, what we'd build and run, the price and the go-live date, in writing within two business days.
We build and launch
A website takes 2 to 6 weeks, a web app 8 to 16. Tested on real phones before launch.
We run it, every month
Hosting, updates and the systems kept working. Monthly plans cancel any time.
Straight answers before you sign
You own everything.
Your code, your domain, your accounts and your data.
One contract, your currency.
You sign with Redenn Informatics Pvt. Ltd. (India) and are invoiced in your own currency. North American work is led from our Brampton, Ontario office (Redenn Informatics Inc.).
Tested on real phones.
Built mobile-first, load time measured before launch, designed to WCAG 2.1 AA.
Prices published.
Websites from $1,200, web apps from $15,000, monthly systems $149 to $249/mo plus setup from $500, and care from $49/mo.
Quoted and invoiced in your own currency by Redenn Informatics Pvt. Ltd. (India); pay by card through Razorpay or by bank transfer.
Questions about SEO
Because the retainer model has a structural problem: the agency's incentive is to keep the relationship going, not to fix the site so well it doesn't need them anymore. The pattern is depressingly common — a business pays four figures a month, gets a few ghost-written blog posts, traffic grows about as much as it would have anyway, and the site still takes six seconds to load on a phone. Most retainers don't move the needle because most sites are unrankable to begin with. Our model inverts it: we charge once to build a site that ranks, hand it to you, and walk away.
The parts that move rankings and can't be sprinkled on later. Structured data (schema) that tells Google exactly what your business is. A clean sitemap and architecture, including hyperlocal pages for the areas you actually serve — the pages that capture 'plumber in Milton'-style searches. Core Web Vitals engineered into the build, because you can't optimise content on a site that renders in six seconds. And the signals of expertise and trust — real bios, real credentials, real work — that Google's E-E-A-T guidelines reward. None of this is an add-on with a monthly invoice; it's construction done right the first time.
The SEO is part of the website build price — the published tiers on our pricing page — not a separate line that grows every month. If you want evidence before any conversation, the audit is free: send your URL and you get back the highest-leverage issues in plain language, including whether your current site is worth fixing or fundamentally unrankable. That distinction matters, because paying anyone for SEO on a site with a broken technical foundation is pouring water into a cracked bucket. The audit tells you which situation you're in before you spend a dollar.
Tell us where you want to be found. We'll write the plan.
A person replies within 4 business hours. Your written growth plan follows within two business days.
Or call +1 437 524 3001 or toll-free +1 888 905 4003, or email hello@redenn.com.