SEO that's baked into the build, not bolted on after

Content and links can only do so much on a site that was never built to be found. You can't optimise content on a site that takes 6 seconds to render. You can't build authority on a domain whose schema is broken. You can't capture long-tail queries when the architecture has zero hyperlocal pages.

So we build the SEO foundation into every site we ship, rather than selling it afterwards.

Why the foundation comes first

Blog posts and link building are the visible part of SEO, but they sit on top of the technical foundation: page speed, schema, site architecture and hyperlocal pages. Those are easiest to get right while the site is being built.

Our model: the SEO foundation is included in the build price. Then we hand the site over, and you own the code, domain, accounts and data. If you want help with content over time, that's a Care Plan — separate, optional, no lock-in.

What "SEO" actually means in 2026

Google's ranking factors come down to four broad areas:

1. E-E-A-T (Experience, Expertise, Authoritativeness, Trust) — your site needs to demonstrate that a real human with real expertise wrote what's on it.
2. Core Web Vitals — LCP, INP, CLS. Google uses them as page-experience signals.
3. Topical depth — does your domain comprehensively cover its niche, or is it a brochure?
4. Backlinks from authoritative domains — still counts.

We focus on all four during the build, then hand you the site.

What we ship in every project SEO-wise

This is the floor — every Redenn site, even Starter tier, gets all of these:

• Schema markup (Organization, BreadcrumbList, Article, Service, FAQPage where applicable, RealEstateAgent / Physician / LegalService for the relevant industries)
• Sitemap.xml with auto-update on every published change
• Robots.txt correctly configured (allow public, disallow admin/auth/api)
• Canonical URLs on every page (prevents duplicate-content issues)
• Meta descriptions unique per page, 140–160 char range
• Open Graph + Twitter Card for social sharing
• Hreflang for multi-region sites
• Performance budget — fast on a real phone; we measure it before launch
• WCAG 2.1 AA as our accessibility target
• Internal linking strategy (every page reachable in ≤ 3 clicks from the homepage)
• Search Console + Analytics wired and verified before launch

The hyperlocal city-pages playbook (when it applies)

For service-business clients (realtors, dentists, contractors, lawyers, physios), a strong SEO move is a dedicated page for each neighbourhood you serve. Our standard pattern:

• One page per neighbourhood or town you serve — how many depends on your service area
• Each page: schools, transit, parks, average sale price (realtors), service-specific local context
• Internal links from blog posts → city pages → service pages

Pricing

• Built into every project at no extra cost — Starter, Business, Ecommerce, Webapp tiers all ship with the SEO foundation listed above.
• Standalone audit — free. Paste your URL at /audit to see page weight, server response time and the search basics measured on the page, or ask for a person to read the site; a person replies within 4 business hours. No catch.
• Hyperlocal city-pages campaign — quoted separately for clients who want to add 20+ city pages to an existing Redenn site.
• No lock-in. Monthly plans cancel any time. If you need ongoing content help, that's a Care Plan (here).

What this looks like in practice

Our published projects are at /work.

Get a free audit

Send us your URL. A person replies within 4 business hours with what we would fix first: load time, SEO foundation and the highest-leverage opportunities. No call required. No obligation. No pitch.

Get my free SEO audit → — or start a new build