Why don't you sell monthly SEO retainers like every other agency?

Because the retainer model has a structural problem: the agency's incentive is to keep the relationship going, not to fix the site so well it doesn't need them anymore. The pattern is depressingly common — a business pays four figures a month, gets a few ghost-written blog posts, traffic grows about as much as it would have anyway, and the site still takes six seconds to load on a phone. Most retainers don't move the needle because most sites are unrankable to begin with. Our model inverts it: we charge once to build a site that ranks, hand it to you, and walk away.

What does 'SEO baked into the build' actually include?

The parts that move rankings and can't be sprinkled on later. Structured data (schema) that tells Google exactly what your business is. A clean sitemap and architecture, including hyperlocal pages for the areas you actually serve — the pages that capture 'plumber in Milton'-style searches. Core Web Vitals engineered into the build, because you can't optimise content on a site that renders in six seconds. And the signals of expertise and trust — real bios, real credentials, real work — that Google's E-E-A-T guidelines reward. None of this is an add-on with a monthly invoice; it's construction done right the first time.

How is this priced, and what if I just want to know where my current site stands?

The SEO is part of the website build price — the published tiers on our pricing page — not a separate line that grows every month. If you want evidence before any conversation, the audit is free: send your URL and you get back the highest-leverage issues in plain language, including whether your current site is worth fixing or fundamentally unrankable. That distinction matters, because paying anyone for SEO on a site with a broken technical foundation is pouring water into a cracked bucket. The audit tells you which situation you're in before you spend a dollar.

SEO that's baked into the build, not bolted on after

Real SEO is built into the site at construction. Schema, sitemap, Core Web Vitals, hyperlocal pages, E-E-A-T — no retainers, no add-ons. Free audit.

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At a glance

Delivered by: Senior people, no junior hand-offs
Where: Brampton, Canada and Patiala, India
Every build: Fast on a phone, works with screen readers
You own: The code, the domain and every account

🔍 SEO

Schema · sitemap · The speed scores Google measures · hyperlocal pages · E-E-A-T · No retainers · Audit from $0

A small business pays an SEO agency $1,200 a month. Twelve months in, organic traffic is up 14% (about what it would have grown anyway), three blog posts have been ghost-written by a freelancer, and the site still loads in 5.8 seconds on mobile. The cancellation email arrives. The agency books two new clients to replace them.

This is the SEO industry's open secret: most retainers don't move the needle, because most sites are unrankable to begin with. You can't optimise content on a site that takes 6 seconds to render. You can't build authority on a domain whose schema is broken. You can't capture long-tail queries when the architecture has zero hyperlocal pages.

We don't sell SEO retainers. We build sites that rank, and the SEO is part of the build.

Why most SEO retainers fail (and ours doesn't exist)

The retainer model has a structural problem: the agency's incentive is to keep the relationship going, not to fix the site so well it doesn't need them anymore. So they focus on the parts that look like activity (blog posts, link building) instead of the parts that move rankings (technical foundation, page speed, schema, hyperlocal architecture).

Our model: we charge once to build a site that ranks. Then we hand it to you and walk away. If you want help with content over time, that's a Care Plan — separate, optional, no lock-in.

"If your SEO agency is making more money in year three than year one, that's a feature for them. It's a bug for you."

What "SEO" actually means in 2026

Google's ranking factors have consolidated around four things, in roughly this order of weight:

E-E-A-T (Experience, Expertise, Authoritativeness, Trust) — the dominant 2026 factor. Your site needs to demonstrate that a real human with real expertise wrote what's on it.
Core Web Vitals — LCP, INP, CLS. Sites that fail these get demoted, regardless of content quality.
Topical depth — does your domain comprehensively cover its niche, or is it a brochure?
Backlinks from authoritative domains — still counts, but worth less than five years ago.

Most "SEO retainers" focus only on #4. We focus on all four during the build, then hand you the site.

What we ship in every project SEO-wise

This is the floor — every Redenn site, even Starter tier, gets all of these:

Schema markup (Organization, BreadcrumbList, Article, Service, FAQPage where applicable, RealEstateAgent / Physician / LegalService for the relevant industries)
Sitemap.xml with auto-update on every published change
Robots.txt correctly configured (allow public, disallow admin/auth/api)
Canonical URLs on every page (prevents duplicate-content issues)
Meta descriptions unique per page, 140–160 char range
Open Graph + Twitter Card for social sharing
Hreflang for multi-region sites
Performance budget (LCP < 1.5s on 4G, Lighthouse 95+ mobile)
WCAG 2.1 AA (Google rewards accessibility — same audience overlap)
Internal linking strategy (every page reachable in ≤ 3 clicks from the homepage)
Search Console + Analytics wired and verified before launch

The hyperlocal city-pages playbook (when it applies)

For service-business clients (realtors, dentists, contractors, lawyers, physios), the highest-ROI SEO move is one ranked page per neighbourhood you serve. Our standard pattern:

8–46 city pages depending on your service area
Each page: schools, transit, parks, average sale price (realtors), service-specific local context
Original commentary refreshed quarterly via auto-generated market reports
Internal links from blog posts → city pages → service pages

This is how a Toronto realtor went from one inquiry/year to twelve/month off eight neighbourhood pages in five months. (See the Canadian realtors blog post for the full case.)

Pricing

Built into every project at no extra cost — Starter, Business, Ecommerce, Webapp tiers all ship with the SEO foundation listed above.
Standalone audit — $0 for sites we'd consider rebuilding. We send a one-page report (load time, SEO foundation, three highest-leverage opportunities) within two business days. No catch.
Hyperlocal city-pages campaign — quoted separately for clients who want to add 20+ city pages to an existing Redenn site. Typically $4,000–$12,000 depending on scope.
No retainers. We don't do them. If you need ongoing content help, that's a Care Plan (here).

What this looks like in practice

Toronto realtor in East York — 8 neighbourhood pages, ranked #1 for "East York realtor" in 5 months, 12 inbound inquiries/month. Originally one a year.
Our own published work is at /work. Where we have verified ranking data for a named client, it goes in that project's write-up rather than in an anonymous bullet here.
Brampton plumbing company — 14 city pages across the GTA, shifted from 4 leads/month to 31. (See /work for the case.)

Get a free audit

Send us your URL. We'll send back a one-page report — load time, SEO foundation, three highest-leverage opportunities — within two business days. No call required. No obligation. No pitch.

Get my free SEO audit → — or start a new build

In every project, every tier

What you get regardless of what you buy

One fixed price

The scope and the number are agreed before work starts. No surprise add-ons.

Loads in under a second and a half

Speed is something we build to, not something we measure at the end and apologise for.

Built for phones first

Designed on a phone-sized screen and then opened out, because that is where your customers are.

Found on Google from day one

The things search engines need are in place before launch, not bolted on six months later.

Works with screen readers

Keyboard navigation and assistive technology are tested on every page, not just the home page.

Support after launch

We are still here after the invoice clears. Care plans start at $49/mo if you want us on call.

How it runs

From your first message to launch

Brief
You tell us the goal. We reply within 4 business hours.
Scope
A 30-minute call, then a fixed-price proposal within two business days.
Build
You watch it happen in the client portal, not in a status email.
Launch
We ship, measure, and hand over every account and password.

Proof

Recent work

Browse all 22 →

Before you decide

Questions people ask about seo that's baked into the build, not bolted on after

Because the retainer model has a structural problem: the agency's incentive is to keep the relationship going, not to fix the site so well it doesn't need them anymore. The pattern is depressingly common — a business pays four figures a month, gets a few ghost-written blog posts, traffic grows about as much as it would have anyway, and the site still takes six seconds to load on a phone. Most retainers don't move the needle because most sites are unrankable to begin with. Our model inverts it: we charge once to build a site that ranks, hand it to you, and walk away.
The parts that move rankings and can't be sprinkled on later. Structured data (schema) that tells Google exactly what your business is. A clean sitemap and architecture, including hyperlocal pages for the areas you actually serve — the pages that capture 'plumber in Milton'-style searches. Core Web Vitals engineered into the build, because you can't optimise content on a site that renders in six seconds. And the signals of expertise and trust — real bios, real credentials, real work — that Google's E-E-A-T guidelines reward. None of this is an add-on with a monthly invoice; it's construction done right the first time.
The SEO is part of the website build price — the published tiers on our pricing page — not a separate line that grows every month. If you want evidence before any conversation, the audit is free: send your URL and you get back the highest-leverage issues in plain language, including whether your current site is worth fixing or fundamentally unrankable. That distinction matters, because paying anyone for SEO on a site with a broken technical foundation is pouring water into a cracked bucket. The audit tells you which situation you're in before you spend a dollar.

The general before-you-call questions live on the FAQ page.

Ready to talk about your project?

One sentence about the goal is enough to start. We will tell you honestly whether this is the right service for it.

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We reply within 4 business hours.