Technical SEO — an audit from the team that can actually ship the fix

Most technical SEO ends the same way: a forty page PDF, a call to walk through it, and an invoice. The findings are usually right. They are also still true a year later, because whoever wrote them cannot deploy code, and the people who can have a roadmap of their own.

We are a build shop first. Six years, 200+ projects, design leadership in Brampton and engineering in Patiala. When a crawl turns up render blocking scripts, a canonical loop, or thousands of indexed filter URLs eating crawl budget, the same team writes the fix, ships it, and confirms in Search Console that it took. The audit is where the work starts, not what you get instead of it.

What technical SEO means in our hands

Every finding arrives with a fix attached. Issues are ranked by impact against effort, and each names the file, template or setting that changes. Hand the list to your own developers or hand the whole thing to us; either way it is written to be implemented, not admired.

Core Web Vitals as an engineering budget, not a plugin. LCP, INP and CLS get traced back to the render path causing them: image strategy, font loading, third party scripts, hydration cost. We work from field data as well as lab scores: a perfect Lighthouse run on your laptop means nothing if real users on 4G are waiting. Lighthouse 95+ is the standard on our own builds, so we know what it costs to hold.

Migrations without the traffic cliff. Replatforms, domain moves and URL restructures are where rankings quietly die. We build the redirect map from a full crawl plus Search Console and log data, test it before cutover, and watch indexation and query coverage daily for weeks after.

What a typical engagement includes

• Full crawl: redirect chains, broken links, orphan pages, duplicate titles, thin and near duplicate pages, index bloat
• Indexation review against Search Console coverage: what Google chose to skip, and why
• Log file analysis where server logs exist: where crawl budget goes and which sections Googlebot ignores
• Core Web Vitals on field and lab data, with the render path change each metric needs
• JavaScript rendering audit: what a crawler sees without JS, hydration issues, client only content that never indexes
• Site architecture and internal linking: click depth, hub pages, anchor patterns, faceted navigation rules
• Structured data, canonicals, hreflang, robots.txt, XML sitemaps and pagination as one coherent set of signals, validated against the rich results your category can earn
• Implementation and verification, the part most audits leave to somebody else

The approach and the stack

Evidence comes from a full site crawl, the Search Console API for coverage and query movement, real user field vitals, Lighthouse for lab comparison, and raw server logs where you can get them. We work inside whatever you run today, WordPress, Shopify, custom PHP or a modern JavaScript framework, and we say so honestly when a site is past repair. When rebuilding is the cheaper answer, the target is the stack we ship on: Next.js on Vercel, server rendered, WCAG 2.1 AA, fast by construction rather than by plugin.

What this looks like in practice

Two shapes most engagements take.

An audit and fix sprint on a site that stopped growing. Traffic plateaued or slipped and nobody can say why. We crawl, diagnose, prioritise, then ship fixes in batches with before and after measurement on each. The biggest win is usually architectural, not a tag.

A migration or replatform. A new site, a new domain, or a URL structure that finally has to change. The job is losing nothing that already ranks: a mapped redirect for every URL with equity, template and schema parity checked before launch, monitored recovery after.

If the fixes point at a rebuild, that becomes web design or webapps. If the problem is geographic rather than technical, start with local SEO. Monitoring afterwards can ride on a Care Plan.

Pricing

Technical SEO is scoped per project. A brochure site and a large catalogue are not the same job, and an audit alone is not the same as an audit plus the engineering to clear it. Tell us the platform, the rough URL count and when traffic moved, and you get a fixed price scope. Contact us for a quote.

Ready to fix it, not just document it?

We reply to every brief within four business hours. Send your URL for a free audit and you get the three highest leverage issues back in plain language, with what each takes to fix.

Start a Technical SEO project → — or book a 30 min call