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Next.js and React development one codebase for the site and the product

Fast websites and apps on Next.js and React, the same stack we build our own products on.

At a glance

  • App Router + server components
  • TypeScript end to end
  • Edge caching + ISR
  • Core Web Vitals measured before launch
  • Built to WCAG 2.1 AA
  • Instant rollback on Vercel

What a typical engagement includes

  1. An architecture pass: routing, rendering strategy and cache policy decided per route
  2. A typed component library and design tokens shared by marketing pages and product screens
  3. App Router build with server components, streaming and sensible suspense boundaries
  4. Postgres with Drizzle: typed queries and migrations in version control, no schema drift
  5. Authentication, roles and row level security where the product needs them
  6. Route handlers, webhooks and scheduled jobs in the same repository as the site
  7. Load time measured on real phones before launch, built to WCAG 2.1 AA
  8. Vercel deployment: preview URL per pull request, instant rollback, custom domain, SSL
  9. Existing URLs mapped to redirects, so search rankings survive the move
  10. Handover: documentation, admin access and a codebase you own outright

Next.js and React, in detail

Next.js and React builds on the App Router: server components, edge caching and ISR, TypeScript throughout, Core Web Vitals measured before launch.

Most companies end up running two websites without ever deciding to. There is the marketing site, usually WordPress on a theme bought years ago, and there is the product, built in a different stack behind a different login. A pricing change ships twice. The design system drifts apart. The signup flow lives on the seam between them, and that seam is where customers fall out.

Next.js closes the seam. Marketing pages, product screens, authentication, API endpoints and scheduled jobs live in one TypeScript codebase and deploy as one thing. It is the stack we build our own products on: this site, the client portal, our admin and our AI chatbot are one Next.js application.

What Next.js development means in our hands

Server components by default, client components on purpose. Most React apps ship far more JavaScript than the page needs, then hide the cost behind a spinner. We render on the server and reach for client components only where real interactivity demands it, so pages arrive fast on a mid range phone over mobile data.

Core Web Vitals measured, not assumed. LCP, INP and CLS targets are agreed before the first component, and we measure load time on real phones before launch. WCAG 2.1 AA is our accessibility target on every build, not a premium tier.

Caching designed, not inherited. Route by route we decide what is static, what revalidates on a schedule, what regenerates when content changes and what must stay dynamic. Done properly, a database backed site with a full admin serves from the edge as fast as a static one.

The stack and the approach

  • Framework: Next.js 16 App Router with React 19, TypeScript end to end
  • Styling: Tailwind v4 with design tokens, so a brand change is one file
  • Data: Postgres with Drizzle ORM; Supabase for auth, storage and realtime where they earn it
  • Rendering: static where possible, ISR where content changes, dynamic only where it must be
  • Checks: a preview build for every pull request; load time measured on real phones before launch
  • Hosting: Vercel, immutable deploys, rollback to any previous build in seconds

We also take over existing React codebases, moving them route by route rather than in one risky rewrite.

What this looks like in practice

Two shapes these engagements usually take.

A site and a product on one codebase. A company running WordPress at the front and a separate React app behind the login consolidates both into one deployment, one design system, one session. Editors publish without waiting on a release; engineers ship features without touching marketing pages. Same territory as our webapps work.

A rebuild for a site that got slow. An existing React or WordPress site that collected plugins and third party scripts until it failed its Core Web Vitals, rebuilt on the App Router with URLs and redirects preserved so the SEO foundation carries over intact.

Both usually pair with cloud and DevOps work, so shipping stays boring after launch.

Pricing

Next.js work is scoped to the project. A marketing rebuild and a multi tenant product on one codebase are different animals, and one rate card would mislead you on both. After a 30 minute call you get a written scope and a fixed price for it. Contact us for a quote, or browse our work and pricing first.

Planning the work

Choose the rendering and content setup around the way the site is used.

What to cover in the scope

  1. Distinguish public content pages from signed-in application screens.
  2. Plan content publishing, data connections and cache refreshes together.
  3. Include loading, error and empty states in the design, alongside the happy path.

What helps us plan

Share the current code if there is one, your publishing workflow and the systems the site needs to connect to. Define which parts need live data and which can be served as content.

How to judge the result

Review real user tasks, loading behaviour and maintainability. A framework choice is a means to a reliable site, not a business outcome on its own.

From your first message to every month after.

  1. Tell us what to fix

    A few lines on the form, or ask the assistant. A person replies within 4 business hours.

  2. A call, then your plan

    What to fix first and why, what we'd build and run, the price and the go-live date, in writing within two business days.

  3. We build and launch

    A website takes 2 to 6 weeks, a web app 8 to 16. Tested on real phones before launch.

  4. We run it, every month

    Hosting, updates and the systems kept working. Monthly plans cancel any time.

Straight answers before you sign

  • You own everything.

    Your code, your domain, your accounts and your data.

  • One contract, your currency.

    You sign with Redenn Informatics Pvt. Ltd. (India) and are invoiced in your own currency. North American work is led from our Brampton, Ontario office (Redenn Informatics Inc.).

  • Tested on real phones.

    Built mobile-first, load time measured before launch, designed to WCAG 2.1 AA.

  • Prices published.

    Websites from $1,200, web apps from $15,000, monthly systems $149 to $249/mo plus setup from $500, and care from $49/mo.

    Quoted and invoiced in your own currency by Redenn Informatics Pvt. Ltd. (India); pay by card through Razorpay or by bank transfer.

    See every starting price

Questions about Next.js and React

  • Because most companies end up running two websites without ever deciding to: a marketing site on one stack and the product behind a different login, with the design drifting apart and the signup flow falling into the seam between them. Next.js closes that seam — marketing pages, product screens, authentication, API endpoints and scheduled jobs live in one TypeScript codebase and deploy as one thing. It is also the stack we run our own business on: redenn.com, our client portal, our admin and our AI chatbot are a single Next.js application. When we recommend it, we are recommending what we chose for ourselves with our own money on the line.

Tell us where you want to be found. We'll write the plan.

A person replies within 4 business hours. Your written growth plan follows within two business days.

Or call +1 437 524 3001 or toll-free +1 888 905 4003, or email hello@redenn.com.