General contractor and renovator websites — quote to cash, with the gallery to back it
Contractor + renovator sites with project portfolios, before/after sliders, qualifying intake, CRM webhooks (JobNimbus, Buildertrend). From $3,500.
🏗️ GENERAL CONTRACTORS & RENOVATORS
★ Project portfolio with before/after sliders · Lead-qualifying intake form · Quote request → CRM webhook (JobNimbus, Buildertrend, CompanyCam) · Service-area SEO · From $3,500
A kitchen renovator in Brampton was getting 40 quote requests a month through Google Ads at $24/click. Of the 40, 6 were within his actual scope (full kitchens, $40K+ budget, GTA west). The other 34 were bathroom touch-ups, sub-$10K projects, jobs an hour outside his radius, or "what would 10 cabinet doors cost" tire-kickers. His lead form asked for name, email, phone, message. That's it. Predictable result: every quote request looked the same in his inbox, and his time was being eaten by triage.
We rebuild contractor sites around two ideas: (1) the lead form does the qualifying before it hits the inbox, and (2) the project gallery does the selling before the prospect ever fills the form.
The four-stage flow we ship
What we build differently
Project portfolio that earns the click. Real photos (not Pinterest), before-and-after sliders, budget band per project ("$40K–$60K", "$80K–$120K"), client testimonial, neighbourhood. Most contractor sites have a "Gallery" page with 12 unlabelled JPGs. That's not a portfolio — that's a screensaver.
Lead-qualifying intake. A multi-step form (3–5 short steps) that establishes: scope of work, rough budget band, location/postcode, timeline, photos uploaded by the prospect. The form takes 90 seconds for a qualified lead and weeds out 80% of the noise before you read it.
Quote request → CRM webhook. No more "lead in inbox, manually copy into JobNimbus, manually create deal in Buildertrend". The form post creates the deal directly.
Service-area SEO done properly. One unique page per (city × service) combination — kitchen reno Brampton, kitchen reno Mississauga, bathroom reno Oakville, basement finishing Caledon. With local schema, real photos from local jobs, and unique copy.
Contractors we've worked with
A kitchen renovator in Brampton — 18 service-area pages, 40-project portfolio with before/after, JobNimbus webhook intake. Qualified-lead percentage moved from 15% (6/40) to 64% (23/36) in 90 days. Same ad spend, ~4× useful pipeline.
Ready to stop triaging tire-kickers?
Start a contractor project → — or audit my current intake form. 48-hour quote turnaround.