Synergy Homes
A website and inquiry intake for a Winnipeg custom home builder
Get found · Marketing and brand
Brand identity that survives the next platform
A logo, type, color and voice that make your business recognizable wherever a customer meets it.
At a glance
- Logo system
- colour + type system
- voice + tone guide
- Fixed-price proposal
Brand identity, in detail
Brand identity (logo, colour, type, voice, application guide) for small businesses. Refresh or full rebuild, at a fixed price agreed in writing.
Small businesses don't fail at brand because they pick the wrong colour. They fail because they don't get a system — a kit that survives the next platform, the next campaign, the next employee who wonders which font to use.
We ship systems, not logos.
What "brand" means at our scale
Two things we don't do:
- We don't do brand strategy decks. If you need a 60-slide positioning document, hire a brand strategist; we'll happily integrate their output into the visual system. Our scope is the visual identity itself, not the strategic positioning behind it.
- We don't do logos in isolation. A logo without a system around it gets used inconsistently within six months. We deliver the logo with the kit that keeps it usable for years.
What we do: turn your existing positioning into a visual system that any vendor (agency, freelancer, internal hire) can use without calling us.
The kit we deliver
Every brand-identity engagement ships these:
- Logo system — primary mark, secondary mark, monogram, favicon variant. Vector + PNG + WebP exports at every common size.
- Colour system — primary brand colour, 2–3 supporting colours, neutrals, semantic colours (success / warning / error). HEX, RGB, HSL, oklch + accessibility-checked combinations.
- Type system — heading face, body face, mono face (where relevant), full type scale (h1 through small text) with line-height and letter-spacing specs.
- Voice + tone one-pager — three voice attributes, three things you don't sound like, two paragraph examples (one short-form, one long-form).
- Application guide — usage rules, do/don't pairs, social-media template kit (one Instagram template, one LinkedIn template, one email signature).
- Figma library — components ready to drop into any future design work.
Total: a 12–18 page PDF + a Figma library + asset zip.
When brand is a refresh vs a rebuild
A refresh is the right call when:
- Logo is recognisable to your existing customers and broadly fine
- Colour palette needs tightening (too many ad-hoc colours added over the years)
- No usage guide exists, leading to inconsistent application
A rebuild is the right call when:
- Logo was made before you knew what your business was
- You're entering a new market or pivoting positioning
- Brand assets currently embarrass you
We tell you honestly which one you need on the discovery call.
Pricing
Brand work is scoped per project. After the discovery call we send a fixed-price written proposal within two business days. Brand work can also be scoped together with a website.
Planning the work
Make the business easy to recognise and easy to explain.
What to cover in the scope
- Define the audience, position and core message before choosing visuals.
- Create a coherent system for typography, colour, imagery and layout.
- Apply the identity to the places customers encounter it first.
What helps us plan
Bring existing assets, examples of your work and the reasons customers choose you. Identify what must stay, what can change and which applications belong in the first phase.
How to judge the result
Review the identity at practical sizes and in real layouts. A logo, website and proposal should feel like the same company and communicate the same offer.
From your first message to every month after.
Tell us what to fix
A few lines on the form, or ask the assistant. A person replies within 4 business hours.
A call, then your plan
What to fix first and why, what we'd build and run, the price and the go-live date, in writing within two business days.
We build and launch
A website takes 2 to 6 weeks, a web app 8 to 16. Tested on real phones before launch.
We run it, every month
Hosting, updates and the systems kept working. Monthly plans cancel any time.
Straight answers before you sign
You own everything.
Your code, your domain, your accounts and your data.
One contract, your currency.
You sign with Redenn Informatics Pvt. Ltd. (India) and are invoiced in your own currency. North American work is led from our Brampton, Ontario office (Redenn Informatics Inc.).
Tested on real phones.
Built mobile-first, load time measured before launch, designed to WCAG 2.1 AA.
Prices published.
Websites from $1,200, web apps from $15,000, monthly systems $149 to $249/mo plus setup from $500, and care from $49/mo.
Quoted and invoiced in your own currency by Redenn Informatics Pvt. Ltd. (India); pay by card through Razorpay or by bank transfer.
Questions about brand identity
A brand refresh starts at $1,800 and a full rebuild starts at $3,500, with the final figure fixed in writing before any work begins. The price depends on which path you need: a refresh keeps what already works and tightens the system around it, while a rebuild starts the identity over from research. If you scope brand work together with a website project, there is usually a 10% bundle discount. There are no surprise add-ons; the number we agree on is the number you pay.
You get a complete working kit, not just a logo file. Every engagement ships a logo system with primary mark, secondary mark, monogram and favicon, a colour system with accessibility checks built in, a type system with a full scale, a one-page voice and tone guide with written examples, and an application guide with do-and-don't pairs and social media templates. It all arrives as a 12 to 18 page PDF, a ready-to-use Figma library, and a zip of every asset in the formats your printers, developers and social tools need.
Probably not. Most businesses that come to us are refresh candidates: the mark is fine, but the colours, type and usage rules around it are inconsistent, so every new hire and every new platform produces a slightly different brand. A refresh keeps your recognisable mark and builds the missing system around it. A rebuild only makes sense when the business itself has changed, for example after a pivot into a new niche, and the old identity actively works against where you are going. We tell you which one you need on the scoping call, and we will say refresh if refresh is enough.
Tell us where you want to be found. We'll write the plan.
A person replies within 4 business hours. Your written growth plan follows within two business days.
Or call +1 437 524 3001 or toll-free +1 888 905 4003, or email hello@redenn.com.