CRM development — one system instead of five disconnected tools

Walk into most growing businesses and you'll find the same stack held together by habit: a CRM nobody fully fills in, quotes built in Word, invoices in a second tool, support requests in a shared inbox, and the real source of truth in a spreadsheet only one person understands. Each tool bills per seat. None of them talk to each other. And the business has quietly reshaped its own process to fit software that was never designed for it.

We build the opposite: one cloud CRM, shaped around how your business actually sells and serves.

What CRM development means in our hands

Modelled on your process, not a template. Before any code, we map how a lead actually travels through your business — the phone call, the site visit, the quote, the chase, the invoice, the callback. Pipeline stages, fields, and automations are built from that map, so nobody fights screens designed for a different company.

One system instead of five. Pipeline, quoting, invoicing, ticketing, tasks, and reporting share one database and one login. When a deal closes, the invoice already knows the quote. When a customer emails support, the agent sees the whole relationship. No CSV exports, no sync tools, no per-seat fees multiplying across vendors.

Webapp-grade engineering. The same standards as every Redenn build: fast on a mid-range phone over 4G, WCAG 2.1 AA accessible, mobile-first so technicians and agents can run it from a pocket, not a desk. Software you own, not seats you rent.

What a typical engagement includes

• A process-mapping workshop — we watch how work actually flows before designing anything
• A data model and pipeline built from that map: stages, fields, roles, permissions
• The modules you need from the library below, and none you don't
• Migration of contacts, deals, and history from spreadsheets or your current CRM
• Role-based access for owners, sales, field staff, and support
• Team training plus written admin documentation
• A post-launch support window, then an optional Care Plan — no lock-in

The modules, and what each one buys you

Module	What it does for the business
Lead management + pipeline	Every inquiry captured and staged; nothing dies in an inbox
Sales automation	Follow-ups, reminders, and stage-triggered emails run themselves
Quotes + invoices	Branded PDFs generated from the deal in seconds, not rebuilt in Word
Support ticketing	Incoming emails become tickets with owners, statuses, and history
SLA management	Response targets tracked per ticket, breaches flagged before they happen
Tasks + activity	Calls, site visits, and follow-ups assigned and visible to the whole team
Marketing + workflow automation	Drip sequences, review requests, and internal handoffs on autopilot
Customer segmentation	Slice customers by value, region, or history for targeted campaigns
Analytics + reporting	Pipeline value, win rate, and ticket load on one dashboard
Mobile-friendly CRM	The whole system works one-handed on a phone at a job site

The stack

Next.js 16 + React + TypeScript on the frontend; Postgres with Drizzle on the data layer; Supabase auth with row-level security; Vercel hosting; Resend for transactional email; Stripe or Razorpay wired to invoices when you want online payment. Cloud-based, nothing to install, automatic backups. It's the same stack behind our webapps — CRM development is that discipline pointed at your operations.

What this looks like in practice

Two typical engagement shapes:

• A field-service CRM for an HVAC, plumbing, electrical, or cleaning company. Leads arrive from the website and phone and get staged and assigned; the technician opens the job on their phone, builds the quote on site, and converts it to an invoice on completion; the system chases payment and requests the review. The owner sees the week's pipeline and outstanding invoices on one screen.

• A sales + service CRM for a manufacturer, real-estate team, clinic, retailer, or training institute. Inquiries are scored and segmented; quotes go out from the deal record; after-sales requests become SLA-tracked tickets; management gets a live dashboard of pipeline value, win rate, and ticket load instead of asking three people for three spreadsheets.

Both start smaller than clients expect: a core pipeline first, modules added once the team is living in it daily.

Pricing

Custom CRM scope varies too much for a public price list — a three-person plumbing company and a forty-seat manufacturer need very different systems, and pretending otherwise produces bad quotes in both directions. Every engagement is scoped to the business: a 30-minute call, a written scope of modules and roles, then a fixed price for that scope. Contact us for a quote.

Stop renting a workaround

If your team runs on spreadsheet-plus-inbox, or pays for a CRM it half-uses, tell us how work actually flows through your business. We respond to every brief within four business hours.

Start a CRM project → — or book a call