Synergy Homes
A website and inquiry intake for a Winnipeg custom home builder
Get found · Marketing and brand
Social media marketing creative that gets tested, leads that land in your CRM
Paid and organic social built around what you can show, with the leads landing in your CRM.
At a glance
- Meta
- Structured creative testing
- Platform native video
- Audience building + retargeting
What a typical engagement includes
- Account and audience audit: what exists, what is tracked, what is wasted
- Channel strategy across Meta, Instagram and LinkedIn, including the honest recommendation to skip a platform where your buyers aren't
- Creative production: platform native vertical video, statics, carousels and copy built for the feed, not repurposed from a brochure
- A testing framework with a documented backlog of hypotheses, sequenced to produce conclusions
- Audience building and retargeting: customer-list custom audiences, lookalikes, engagement audiences, site visitors, video viewers, cart and form abandoners
- Organic content calendar with an approval flow, published on cadence
- Community management: comments, replies and message triage within agreed response times
- Reporting that ties spend to leads and outcomes, not to impressions and likes
Social media marketing, in detail
Paid and organic social on Meta, Instagram and LinkedIn: structured creative testing, retargeting, and leads that land in your CRM as records.
Two things kill most social budgets, and neither is the platform.
The first is boosting. A post does slightly better than usual, and the boost button is right there. Money leaves in small amounts with no hypothesis behind it and no structure to learn from. A year of that produces a folder of screenshots and no conclusions.
The second is what happens after the ad works. A stranger comments, messages, or fills in a lead form, and that lead now lives in an app on someone's phone. It gets answered when the owner notices, or it doesn't. Nobody can say how many arrived last month or which ad produced them. The ads did their job; the business lost the lead anyway.
Social pays only when both halves work: creative that is tested properly, and a pipeline that catches what the creative produces.
What social media marketing means in our hands
Creative is the variable that still moves, so we test it deliberately. Targeting is largely automated now; what the ad says and shows is the lever left. Every test isolates one thing — hook, format, offer or audience — with a hypothesis and a decision rule agreed before it runs. Losers retire on schedule; winners get iterated instead of quietly fatiguing.
Leads land as records, not notifications. Lead forms, comments and messages arrive in your CRM as structured records with source, campaign and the exact creative attached. Someone owns each one, and outcomes feed back to the platform so it optimises toward customers rather than form submissions. No system to catch them yet? See CRM development.
Organic and paid run off one content system. Organic is where you learn what resonates before paying to amplify it, and it's the profile a prospect checks right after seeing your ad. One calendar, one production run, one approval queue, with the strongest organic posts promoted into paid.
The stack and the approach
- Platforms: Meta Ads Manager for Facebook and Instagram; LinkedIn Campaign Manager for B2B
- Measurement: Conversions API and server-side events, GA4, and CRM outcomes fed back to the platforms
- Destinations: landing pages we design and build ourselves on Next.js 16, tested on a real phone before launch and built to WCAG 2.1 AA
- Pipeline: leads written straight into your CRM; heavy inbound messaging can be triaged by an AI agent first
- Ownership: ad accounts, pixels and audiences stay in your business manager, under your name
What this looks like in practice
Two shapes most engagements take:
A consumer business on Meta and Instagram. A clinic, studio, restaurant group or local retailer creating demand rather than waiting for search. Short vertical video on a monthly production cadence, a standing test between offer angles, retargeting for anyone who watched or visited, and every inquiry landing as a CRM record with its source creative attached.
A B2B firm on LinkedIn. Narrow targeting by industry, seniority and company size, paired with content that demonstrates expertise rather than announcing it. Lead forms feed the CRM, sales outcomes feed back to the platform, and retargeting keeps the firm in front of accounts that engaged but didn't convert.
Social creates demand; PPC captures the demand that already exists, and SEO compounds underneath both.
Pricing
Social media marketing is scoped per project. Cost depends on how many channels you run, how much original creative gets produced each month, and whether organic and community management are in scope — a retainer number quoted before we understand that would be a guess. After a short call you get a written scope and a fixed price for it. Ad spend is separate, paid directly to the platforms. Contact us for a quote.
Planning the work
Give your business a consistent, recognisable presence with something useful to say.
What to cover in the scope
- Choose channels your customers actually use.
- Build content around real work, practical answers and timely business updates.
- Define approvals, responses and the route from a post to an inquiry.
What helps us plan
Useful inputs include brand assets, photographs, approved topics and access to the accounts. Clarify who can answer customer questions and who approves sensitive posts.
How to judge the result
Look at relevant engagement, website visits and attributable inquiries. Follower growth on its own does not establish commercial value.
From your first message to every month after.
Tell us what to fix
A few lines on the form, or ask the assistant. A person replies within 4 business hours.
A call, then your plan
What to fix first and why, what we'd build and run, the price and the go-live date, in writing within two business days.
We build and launch
A website takes 2 to 6 weeks, a web app 8 to 16. Tested on real phones before launch.
We run it, every month
Hosting, updates and the systems kept working. Monthly plans cancel any time.
Straight answers before you sign
You own everything.
Your code, your domain, your accounts and your data.
One contract, your currency.
You sign with Redenn Informatics Pvt. Ltd. (India) and are invoiced in your own currency. North American work is led from our Brampton, Ontario office (Redenn Informatics Inc.).
Tested on real phones.
Built mobile-first, load time measured before launch, designed to WCAG 2.1 AA.
Prices published.
Websites from $1,200, web apps from $15,000, monthly systems $149 to $249/mo plus setup from $500, and care from $49/mo.
Quoted and invoiced in your own currency by Redenn Informatics Pvt. Ltd. (India); pay by card through Razorpay or by bank transfer.
Questions about social media marketing
The management side is scoped as a project of its own, with a written fixed price before you commit. What moves the number is how many channels you run, how much original creative gets produced each month, and whether organic content and community management are in scope. Ad spend itself is separate — you pay the platforms directly from your own ad account, so every dollar of media budget is visible to you instead of buried inside an agency invoice. That separation also means the ad account, the pixels and the audiences stay in your business manager, under your name, if we ever part ways.
Meta, Instagram and LinkedIn. Consumer businesses usually live on Meta and Instagram, where we produce platform-native vertical video, statics, carousels and copy built for the feed. B2B firms usually get more from LinkedIn. The recommendation comes out of an account and audience audit at the start of the engagement — and it includes the honest advice to skip a platform where your buyers are not, rather than a standard package sold to everyone. Organic and paid run off one content system: one calendar, one production run, one approval queue, so you are not paying two separate teams to make the same assets twice.
Reporting is tied to spend, leads and outcomes — not to impressions and likes. Every lead lands in your CRM as a structured record with the source, campaign and exact creative attached, so you can trace an enquiry back to the ad that started it. Creative is tested deliberately: each test isolates one variable — hook, format, offer or audience — with a hypothesis and a decision rule agreed before it runs, and a documented backlog decides what gets tested next. What we will not do is promise a specific return, because results depend on your offer, your market and your budget — what we control is disciplined testing and honest measurement.
Tell us where you want to be found. We'll write the plan.
A person replies within 4 business hours. Your written growth plan follows within two business days.
Or call +1 437 524 3001 or toll-free +1 888 905 4003, or email hello@redenn.com.