What does email marketing setup cost?

Email work is scoped per project and quoted as a fixed figure in writing, not a retainer whose shape you discover later — and nothing gets bolted on afterwards. The price depends on how many flows need building and writing, whether your domain authentication with SPF, DKIM and DMARC already exists or has to be set up and warmed, how much wiring your CRM and forms need for proper segmentation, and whether templates are designed from scratch. A business that needs two flows added to a healthy Klaviyo account pays very differently from one starting cold, and the quote reflects that honestly. Ongoing sends, if you want them managed, run under a separate Care Plan.

My emails keep landing in spam. Can that actually be fixed?

Usually, yes, and it is the first thing checked. Most spam problems trace back to authentication, so the work starts there: SPF, DKIM and a DMARC policy moved from monitoring to enforcement, a dedicated sending subdomain so marketing reputation cannot poison your business email, and gradual domain warm-up. List hygiene matters just as much, because mailing people who never open is how good domains earn bad reputations, so bounces, complaints and inbox placement are monitored continuously. To be straight with you, nobody outside Google and Microsoft controls their filters — but authentication, hygiene and sending behaviour are the levers that actually exist, and this engagement pulls all of them.

I already use Klaviyo or Mailchimp. Do I have to switch platforms?

No. We build inside Klaviyo, Mailchimp, HubSpot and Brevo, and use Resend for transactional email inside custom applications — the right answer is usually the platform you already pay for, set up properly at last. The account stays in your name with our access granted by you and revocable by you, so if we ever part ways the flows, the templates and the sending history remain yours and simply keep running. If your current platform genuinely fights the plan because of a real limitation rather than a preference, we will show you the comparison and let you decide. Switching is never the default recommendation, because migration has a cost even when done well.

Marketing and brand

Email marketing — lifecycle flows that reach the inbox and know your pipeline

Lifecycle email that actually lands: welcome, nurture, cart recovery and win-back flows, segmentation, SPF/DKIM/DMARC, and real CRM integration.

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We reply within 4 business hours
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Six countries

At a glance

Delivered by: Senior people, no junior hand-offs
Where: Brampton, Canada and Patiala, India
Every build: Fast on a phone, works with screen readers
You own: The code, the domain and every account

EMAIL MARKETING

Welcome · nurture · cart recovery · win-back · SPF + DKIM + DMARC · CRM-driven segmentation · Templates that render everywhere · Scoped per project

Most businesses treat email as a megaphone: a newsletter when someone remembers, a discount blast when sales are slow, and a steady bleed of unsubscribes in between. The messages that would actually earn something never get built. Nobody is welcomed properly, nobody is followed up after a quote, and nobody hears from you again after an abandoned cart or a year of silence.

Email is the only channel you own outright. No algorithm sits between you and your customer. What does sit there is deliverability, and that is an engineering problem before it is a copywriting one.

What email marketing means in our hands

Deliverability is treated as infrastructure. Before a campaign goes out we authenticate your sending domain properly: SPF, DKIM, and a DMARC policy moved from monitoring to enforcement as the reports come in. Then a dedicated sending subdomain, domain warm-up, list hygiene, and monitoring of bounces, complaints, and inbox placement. A surprising share of "email does not work for us" is an authentication problem nobody looked at.

Lifecycle flows, not broadcasts. The compounding value in email is automated: welcome sequences that arrive while interest is highest, nurture tracks that keep a slow buyer warm, cart recovery, post-purchase and review requests, win-back for lapsed customers. Broadcasts sit on top of a working lifecycle, not instead of one.

Email that knows the pipeline state. We build and run our own CRM in production, so we wire email to live customer records rather than a stale export. Segments read real fields: stage, value, purchase history, service line, region, last interaction. A customer who just bought never gets the cart reminder; a closed deal exits the nurture track by itself.

What a typical engagement includes

Deliverability audit and domain authentication: SPF, DKIM, DMARC, a dedicated sending subdomain, domain warm-up
A lifecycle map: which flows exist, what triggers each, what exits each, and what a person sees when two could fire at once
Flow build and copywriting: welcome, nurture, abandoned cart, browse abandonment, post-purchase, review request, win-back, re-engagement
A segmentation model built from CRM or store data, with suppression rules so nobody gets contradictory messages
A modular template system with dark mode and plain-text fallbacks, plus a broadcast calendar if you send them
Integration wiring: CRM, store, booking system, and site forms feeding events into the platform both ways
Compliance: consent capture, a preference centre, unsubscribe handling for CASL, CAN-SPAM, and GDPR

The approach and the stack

Platforms: we work in what you already run (Klaviyo, Mailchimp, HubSpot, Brevo) and use Resend for transactional email inside custom apps
Templates: hand-built HTML with table layouts and inlined CSS, because email clients render years behind browsers. Tested on Gmail, Outlook, Apple Mail, and mobile
Data: site, store, and CRM events feed the platform, so segments stay current without manual exports
Accessibility: real text over images, readable sizes, alt text, sensible contrast, the same WCAG 2.1 AA standard we hold every build to
Testing: subject lines, send times, and offers tested one variable at a time, at volumes that make the result mean something

Nurture and newsletter copy is far easier with a content engine behind it: see /services/content-marketing.

What this looks like in practice

Two shapes most engagements take:

An ecommerce lifecycle build. A store sending the occasional newsletter gets the full automated layer: welcome and first purchase, cart and browse recovery, review requests, replenishment reminders, win-back for lapsed buyers, all segmented by purchase history. Usually paired with an ecommerce build so the events feeding the flows can be trusted.

A B2B nurture programme tied to the pipeline. A service business with a long sales cycle wires its CRM into email: an inquiry triggers a welcome and proof sequence, quiet deals get nudged on a schedule, closed deals exit automatically, won customers move onto onboarding and referral tracks. This is where /services/crm-development and email stop being two separate projects.

Pricing

Email work is scoped per project. The number of flows, the platform, how clean your data is, and the state of your sending reputation all change the work, so we quote after a short call, not from a rate card. Contact us with your platform and list size. Ongoing sends can run under a Care Plan.

Ready to start?

Send us your last three campaigns and your bounce rate, and we will tell you honestly whether the problem is the copy, the list, or your DNS records. We reply to every brief within four business hours.

Start an email marketing project → — or book a 30-min call

In every project, every tier

What you get regardless of what you buy

One fixed price

The scope and the number are agreed before work starts. No surprise add-ons.

Loads in under a second and a half

Speed is something we build to, not something we measure at the end and apologise for.

Built for phones first

Designed on a phone-sized screen and then opened out, because that is where your customers are.

Found on Google from day one

The things search engines need are in place before launch, not bolted on six months later.

Works with screen readers

Keyboard navigation and assistive technology are tested on every page, not just the home page.

Support after launch

We are still here after the invoice clears. Care plans start at $49/mo if you want us on call.

How it runs

From your first message to launch

Brief
You tell us the goal. We reply within 4 business hours.
Scope
A 30-minute call, then a fixed-price proposal within two business days.
Build
You watch it happen in the client portal, not in a status email.
Launch
We ship, measure, and hand over every account and password.

Proof

Recent work

Browse all 22 →

Before you decide

Questions people ask about email marketing — lifecycle flows that reach the inbox and know your pipeline

Email work is scoped per project and quoted as a fixed figure in writing, not a retainer whose shape you discover later — and nothing gets bolted on afterwards. The price depends on how many flows need building and writing, whether your domain authentication with SPF, DKIM and DMARC already exists or has to be set up and warmed, how much wiring your CRM and forms need for proper segmentation, and whether templates are designed from scratch. A business that needs two flows added to a healthy Klaviyo account pays very differently from one starting cold, and the quote reflects that honestly. Ongoing sends, if you want them managed, run under a separate Care Plan.
Usually, yes, and it is the first thing checked. Most spam problems trace back to authentication, so the work starts there: SPF, DKIM and a DMARC policy moved from monitoring to enforcement, a dedicated sending subdomain so marketing reputation cannot poison your business email, and gradual domain warm-up. List hygiene matters just as much, because mailing people who never open is how good domains earn bad reputations, so bounces, complaints and inbox placement are monitored continuously. To be straight with you, nobody outside Google and Microsoft controls their filters — but authentication, hygiene and sending behaviour are the levers that actually exist, and this engagement pulls all of them.
No. We build inside Klaviyo, Mailchimp, HubSpot and Brevo, and use Resend for transactional email inside custom applications — the right answer is usually the platform you already pay for, set up properly at last. The account stays in your name with our access granted by you and revocable by you, so if we ever part ways the flows, the templates and the sending history remain yours and simply keep running. If your current platform genuinely fights the plan because of a real limitation rather than a preference, we will show you the comparison and let you decide. Switching is never the default recommendation, because migration has a cost even when done well.

The general before-you-call questions live on the FAQ page.

Ready to talk about your project?

One sentence about the goal is enough to start. We will tell you honestly whether this is the right service for it.

Get a fixed-price quote See pricing

We reply within 4 business hours.