Gym and studio websites — sign members up, not just leads
Gym, studio, and coach sites with Mindbody / Zen Planner / TrueCoach integration, class booking, and member portals. From $3,500.
💪 GYMS, STUDIOS, COACHES
★ Mindbody / Zen Planner / TrueCoach embeds — or our own member portal · Class booking · Member onboarding flow · Free-trial → paid conversion tracking · From $3,500
A boutique HIIT studio in Mississauga had 1,400 trial sign-ups in a year and converted 84 of them into paying members. That's a 6% trial-to-paid rate, and the studio had no idea it was that low — Mindbody told them their trial volume was healthy. The website's job is supposed to be lead generation; Mindbody's job is supposed to be retention. In practice, the seam between the two is where most studios lose 80% of their pipeline.
We rebuild fitness sites around the entire member journey, not just the homepage.
The journey, end to end
What we don't do
- Build a separate landing page for every promo. Three months later you have 18 of them and your SEO is a swamp.
- Use generic "fitness" stock photos. Members see through them in five seconds.
- Add a "Blog" page that updates twice a year. Better to put effort into one strong "Class schedule" page.
Studios we've worked with
A HIIT and pilates studio in Mississauga — Mindbody integration, member portal, 8-week onboarding email automation. Trial-to-paid rate moved from 6% to 14% in 90 days. ROI on the rebuild in 7 weeks of incremental memberships.
Ready to fix the trial-to-paid seam?
Start a gym project → — or book a 30-min strategy call. We'll quote in 48 hours.