Immigration consultancy · India
Lifeset Overseas
Migrating a legacy immigration site — and building the calculator that converts.
- Web development
- SEO migration
- Custom calculator
- UX
What they expected
Lifeset Overseas had years of immigration content and hard-won Google rankings locked inside an ageing, slow website. They wanted a modern, fast rebuild — without losing a single ranking in the process — and, crucially, a way to turn anonymous visitors into booked consultations instead of just page views.
The challenges we hit
This one made us earn it.
A migration that could not lose rankings
Years of SEO equity sat in the old URLs. One careless redirect map and the rankings — and the leads they bring — would vanish overnight. Every legacy URL had to land on exactly the right new page.
Turning 'am I even eligible?' into a conversation
It is the first question every immigration visitor has, and a static page cannot answer it personally. Lifeset needed an interactive eligibility check that gave a real, tailored answer — and naturally led into booking a consultation.
Getting the immigration scoring exactly right
Points-based immigration systems are intricate — age bands, education levels, work experience, language scores all feed a final score. Get the math wrong and you mislead a real applicant about their future. The calculator had to be precise, and provably so.
How we cracked it
A complete redirect map, audited twice
We mapped every legacy URL to its new home, then verified the lot in Google Search Console so rankings carried over cleanly.
An interactive eligibility calculator
We built a step-by-step checker that scores a visitor's profile against the real criteria and routes a strong candidate straight into a consultation booking.
A modern, fast, mobile-first rebuild
The whole site was rebuilt for speed and clarity — easy to read, easy to act on, and quick on any device.
The outcome
- Rankings carried through the migration — no traffic cliff after launch.
- Visitors get an instant, personal eligibility read instead of a generic page.
- Strong candidates flow from the calculator straight into booked consultations.