French food brand · Bangalore, India
The French Treaty
A French food brand that had to look as good as it tastes.
- Brand identity
- Web design
- Web development
What they expected
The French Treaty had earned a loyal following in Bangalore for authentic French baking. Their website did the brand no justice — bland, slow, and nothing like the warmth and craft you feel in person. They wanted a site that looked as elegant and as appetising as the patisserie itself.
The challenges we hit
This one made us earn it.
Mouth-watering — and still fast
Food sells on photography. But big, beautiful images are heavy, and a slow site loses a hungry visitor in seconds. We had to make every pastry look irresistible without the site crawling on a phone.
Capturing a brand, not just a layout
'French' done lazily becomes a cliché of berets and tricolour stripes. The site had to feel genuinely French — refined typography, warmth, restraint — and unmistakably this brand, not a template with a flag on it.
Built for the phone, where people get hungry
Almost everyone browses food on a phone, often deciding to order or visit right then. The whole experience — the menu, the brand story, the locations — had to be effortless and tempting one-handed.
How we cracked it
An image pipeline tuned for speed
Every photograph is automatically optimised and served at the right size for each device — the site looks lavish and still loads fast.
A brand-led design system
We crafted type, colour and spacing to feel authentically French and quietly premium, then applied it consistently across every page.
A mobile-first menu and brand experience
We designed the menu and brand story for the phone first — easy to scroll, easy to crave, easy to act on.
The outcome
- The website finally matches the patisserie — elegant, warm, unmistakably French.
- Rich food photography loads fast, even on mobile data.
- A brand system the team can carry across menus, packaging and social.